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EI Premium Rebate is Political Marketing.

15/9/2014

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Letter to the editor published in the Cornwall FreeNews, the Cornwall Seaway News (page 13), the Cornwall Standard Freeholder, and the Chesterville Record.

The old saying is "any free advertising is good advertising". The Harper Conservatives exploit that by getting air time over a useless rebate in EI premiums. In fact, they get double messaging by falsely claiming job creation benefits.

For one, a rebate of pennies in EI premiums to small businesses does not create jobs. A business creates a job when their is growth in production and when customers want their products. A small business does not give a moment of consideration to the cost of EI premiums. 

Secondly, the business will merely pocket the savings in EI premiums. It is a nice reduction in the cost of employment, a small bonus to the business owner, but it does not entice the owner to hire another person.

Thirdly, it is a political trick. The government should simply reduce EI premiums across the board. Instead, Harper targets small businesses exclusively and arranges a periodic rebate to remind the business owner that she is receiving a gift from the government with her own tax money. It is all an expensive vote buying scheme, heavy in administrative cost, and completely irrelevant. 


Tom Manley
Berwick ON.
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    Tom Manley is a business leader, amateur politician and opinion leader in Eastern Ontario.

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